The Pet Info Center will solve such practice challenges as answering client questions, alleviating client frustrations from waiting and raising client compliance to exceptional levels.

The Pet Info Center was developed to dramatically aid veterinarians in their efforts to educate clients to the ever increasing amounts of pet care information. Clients are being exposed to touch-screen kiosk technology everywhere they go, from ATMs to grocery stores to airports. Clients are also being sensitized to quick service and quick answers.

The Pet Info Center satisfies their curiosity while creating an edutainment environment. Perhaps most importantly, the Pet Info Center will directly and indirectly drive client compliance. Studies indicate three facts concerning compliance:

  • The problem is not that the pet owner doesn’t want the products and services we offer, but rather we don’t always take the time to adequately identify and address their needs.
  • Repetition is essential if we expect compliance. Studies show a client retains only 6% after 2 weeks from hearing a message one time. If the message is repeated 6 times during that 2 week period, the client retains 62% of the message for 12 years to life.
  • Visual Communication is essential in reaching today’s clients. engaging a client’s senses keeps their attention and stimulates compliance.

The Pet Info Center addresses these three issues by:

  • Replacing some of the doctors’ and staffs’ time spent conveying basic pet care information.
  • Creating multiple touches with the client, reinforcing good veterinary medicine. Videos, illustrations, handouts and surveys (gathering client emails for future touches), all work together to reinforce what’s important.
  • Stimulating the clients with high quality visual messages just prior to their time with the veterinarian.

With the Pet Info Center, clients are no longer dependent on the veterinarian or staff to offer all the education or information, clients can now learn while they’re waiting to see the doctor. This also increases the sensitivity of the client to a specific hospital focus (such as arthritis) just prior to entering the exam room.

Client surveys offer a great opportunity to gather client information and prompt specific interests. They can even print out the survey to take in the exam. The Pet Info Center continuously plays selective programming that can aid in sensitizing clients to various medical needs.

All in all, the Pet Info Center truly reaches clients without making any demands on the doctor or staff.

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